18 August 2012

Belated Olympic Coverage Thoughts

Category: Randomness — Posted by Michael at 2331

In an earlier post I commented that my posts tend to be more plentiful during the Olympics. As it turns out, I was on vacation in Michigan for the entire second week of the London 2012 Games so I just finished watching all of the events that my DVR could hold plus the Closing Ceremonies. (For somehwat obvious reasons, I don’t mention online in any form when I’m on vacation.)

I did keep up with London 2012 while away thanks to constant alerts on my phone and a few nights of watching the games on TV. One of the cool things about being right near our neighbors to the north is that you can watch Canadian TV. So, I got to watch some of CTV’s coverage of the Olympics. It was fun to watch something other than just NBC’s coverage.

That leads me to the main topic of this post, NBC’s coverage of the games. Before I left, I wrote a post about the tribute to terror victims that NBC chose to cut out of the Opening Ceremonies broadcast and replace with, of all things, Ryan Seacrest interviewing Michael Phelps. (I’m not so much against an interview with the now most decorated Olympian of all time, but show it at some other time. You’ve got 2 weeks of shows ahead.) Add that to the fact that the supposed expert commentary consisted of Matt Lauer and Meridith Vieira demonstrating how clueless they are and I definately think it wasn’t NBC’s finest hour. That being said, I think the whole #NBCFail movement was a bit harsh about the tape delayed coverage. There’s a simple reason why the events were shown on tape delay. Very few people are at home to watch the Olympics at 2 pm Eastern. Personally, I was really glad to see that the overall amount of coverage was huge. Between 6 TV channels and the online streaming it was physically impossible to watch all of the coverage. I do, however, think that NBC should have live streamed events even if they were going to be on the “big show” in primetime.

This is the opinion I held all week as I watched the events I’d recorded. (Yes, I know the fact that I watched most events nearly a week late, makes me care even less about a 5 hour tape delay on NBC’s part.) Then tonight I watched the closing ceremonies. The coverage wasn’t bad. Even if we did have to listen to Ryan Seacrest a bit, at least we weren’t subjected to Matt and Meredith wondering who the Spice Girls were. But then as the ceremonies were winding down NBC found a new and creative way to piss off viewers. They broke away from the ceremony to air a full episode of a new show they’re premiering this fall. I was able to fast forward through it and see the end of the show, but it didn’t make it any less infuriating a commercial is one thing but a 44 minute show???

Speaking of commercials I did catch the commercial for NBC’s coverage of the Sochi 2014 Winter Games and it made me hope the next 2 years go fast. Here’s hoping NBC learns from their mistakes before then. I won’t hold my breath.

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