29 May 2014

Reading Rainbow’s Amazing Resurgence

Category: Interesting Links — Posted by Michael at 2050

I’ve never used or even looked at Kickstarter before but last night I signed up and made a donation to a great project. If you were a kid anytime in the 80’s or 90’s, chances are you grew up watching Reading Rainbow with LeVar Burton. (If you’re my age you probably also moved on to watching him as Geordi La Forge on Star Trek: The Next Generation and therefore greatly appreciate the cameo by Brent Spiner at the end of the Kickstarter video.)

LeVar carried Reading Rainbow into the digital age by turning it into an iPad app. Now he’s looking to take it to the web and bring it into schools. He’s funding it the same way the show was funded on PBS… “by viewers like you.”

He was seeking a million dollars over a period of 35 days. The goal was exceeded in the first day and more than doubled by the second day (today)! This is a testament to how many lives have been touched by Reading Rainbow.

Even though the goal was already exceeded by the time I donated, I’m proud to be a small part of bringing this great show and it’s mission of encouraging a passion for reading in a new generation of kids.

If you wish to donate too, just click this link or watch the video below for more info.

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